FAQ
FAQ
Pulling the page
FAQ

The questions principals ask before they sign.

Compliance
Will my CCO sign off?
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Yes. Loop them in on the pre-flight call. Every output is cited. Every piece of outbound content runs through a compliance pre-screen with a saved trail. Nothing ships without a human approval. No CCO has walked out of a first call still saying no.
Data
What happens to our client data?
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The underlying AI platform is SOC 2 Type II, has an enterprise DPA, and trains on zero of your data. The shared folder sits on your existing M365 or Google Workspace tenant. On exam day, any AI-touched artifact is retrievable in under 60 seconds with prompt, model, reviewer, and approval status attached.
Outcomes
What do you guarantee?
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We guarantee a working implementation. The audit names the manual jobs we can automate. The build automates them. The 90-day Lights-On runs the system with your team until it sticks. We don't guarantee closes. We're not a lead-gen vendor.
Timing
How long until it's working?
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Four to five months end to end. Two weeks of audit, three to four weeks of buildout, three days on-site, then 90 days of Lights-On. First live artifacts ship by the end of the on-site days. Day 90 the runbook ships and your team runs solo.
What we don't do
Where does AI not belong?
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Portfolio recommendations without a human. Regulator replies. Trading. Anything that needs a registered person's judgment. We build AI that drafts, sorts, and screens. Every outbound artifact runs under your rules, in your voice, with a review trail.
Audit
What does the audit actually deliver?
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A ranked implementation map of your firm. Two-week scope. We sit with the principal, sample three months of email, read your CCO posture, and produce a written map of the seven workflows we'd implement in priority order.
Process
What's Lights-On?
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The 90 days after the on-site. We run the workflows with your team while they take over piece by piece. Every Friday: a written status, a 30-minute working call. Day 30 the team runs three workflows alone, Day 60 all seven, Day 90 the runbook ships and we're out.
Process
What does an audit day actually look like?
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Two 90-minute working sessions on Day 1: firm overview plus stack walkthrough. Days 2 to 10 we work async (you keep working, we read your stack). Day 11 the live debrief, principal on the call, decisions made or deferred. Day 14 the written audit ships.
Process
Will you be on-site at our office?
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Three days, mid-buildout. Travel and lodging are inside the build fee. We pick dates with you on the audit call. Most firms pick a Thursday-Friday-Monday or a Wednesday-through-Friday block.
Stack
What CRMs do you support?
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Wealthbox, Redtail, Salesforce FSC, HubSpot, Practifi. If you're on something else, we'll review on the audit call. The work is API-based plus a SharePoint or Workspace document layer your team already has.
Stack
What's the underlying tool cost on top of your fee?
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Roughly $150 per seat per month for the underlying AI platform, billed direct to your firm. The platform is SOC 2 Type II and trains on zero of your data. We pick it because the audit-log layer is the strongest on the market.
Stack
Do you build a custom app?
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No. The system lives inside an existing AI workspace your team logs into. Artifact pane, project structure, audit log, all built in. We don't ship custom apps because custom apps rot. The underlying tools improve weekly. We ride that wave instead of fighting it.
Compliance
How do you handle the SEC Marketing Rule?
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Every outbound artifact is pre-screened against the Marketing Rule and your CCO's posture before the human review. The check is logged with prompt, model, reviewer, and approval status. Your CCO stops being the first reader of every draft.
Compliance
Have your implementations been through an SEC exam?
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Yes. Two implemented firms have come through clean. The examiner wanted to see the artifact retrieval flow and the review log. Both spot checks took under five minutes.
Compliance
What if our CCO says no?
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Most CCO no-answers are about specific implementations, not the whole approach. The audit deliverable answers most objections in writing. If the no holds, you keep the audit and we don't proceed. About one in twelve audits ends here. You're not stuck with an implementation you can't deploy.
Data
Where does the data actually sit?
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On your existing Microsoft 365 or Google Workspace tenant. We don't host your data. We don't move your data. The system reads from your folder structure with your existing access controls. If you fire us, your folder is the same folder.
Data
What do we tell clients about AI?
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You hand them the AI Use Disclosure. We build it with you during the audit. It names what's used, what isn't, who reviews, and how to opt out. Reads in 90 seconds. Most clients accept and move on.
Ownership
Who owns the prompts and workflows?
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You do. Every prompt, every workflow, every runbook ships in your folder structure. Day 90 you have the working implementation and the documentation. If you fire us tomorrow, the system keeps running.
Ownership
What happens if we fire you mid-engagement?
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You're fine. The runbook ships at Day 90 regardless. Prompts live in your folder. Integrations live in your stack. Steward is optional and month-to-month. Most firms either continue with Steward or cancel and run solo. Nothing breaks either way.
Team
Who on our team needs to be involved?
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The principal for the on-site three days. The CCO for the compliance posture call, about 30 minutes. One ops or admin person to learn the workflows during Lights-On. That's it. We don't disrupt advisor schedules during the buildout.
Team
What if my team won't use it?
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The risk we work hardest to manage. The on-site three days are training, not handoff. We script the first ten times each workflow runs so your team has muscle memory before we leave. If usage isn't sticking by Day 30 we course-correct on the weekly call. Lights-On exists for this reason.
Team
Do you train new hires?
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Steward includes new-hire onboarding: 30-minute recorded walkthroughs per workflow. If you're not on Steward, the runbook covers it. Most firms find a new hire is running three workflows in a week.
Outcomes
What can we actually measure?
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Principal hours saved per week, drafts shipped per month, lead-scoring time per inbound, compliance review cycle time, content cadence. Audit names the metrics, build instruments them, Lights-On reports weekly. Day 90 you have a baseline and four months of trend data.
Outcomes
When does the implementation pay back?
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Most implemented firms hit payback in month 6 to month 9 on principal hours alone. Faster if you were about to hire an associate or sign with a marketing vendor. The audit math runs this for your specific firm and you see it before the build.
Compare
How is this different from Jump or Zocks?
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Jump and Zocks are products you license. We're an agency that implements custom workflows inside your firm's stack. They ship an opinionated tool. We ship a system you own that fits how your firm already runs.
Compare
How is this different from a fractional CMO?
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A fractional CMO produces marketing on retainer. We implement AI workflows that produce content, prep, scoring, and follow-up across the whole firm, then leave. Different scope, different price, different exit. Some firms run both.
Compare
How is this different from hiring an internal AI person?
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Salary plus benefits is $140K to $200K all-in for the right hire, every year. Hiring takes six months. We implement in four to five and walk away. If you find someone great later, hand them the runbook and they're operational on day one.
Fit
We're a $25M AUM solo shop. Is this for us?
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Probably not yet. The implementation pays back when there's a team to run the workflows. Below $30M AUM with no support staff, the audit is the right move. We'll deliver the playbook, charge for the audit, and check back in twelve months.
Fit
We're $2B+ with an in-house tech team. Why pay you?
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Because your tech team is booked on the internal roadmap. The audit names the seven workflows worth implementing now. The build ships them in five months without your tech team blocking. Your team takes over with the runbook.
Fit
Our practice is niche (CDFA, FERS, sudden wealth). Does this still work?
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Yes. The implementation gets sharper at niches because the system is fed your specific voice and niche workflows generalist firms don't run. We've implemented for a CDFA practice and a federal-employee specialist. Voice and prompts get tuned to your niche during the audit.
CRM Audit