How to track if ChatGPT is recommending my firm
The two reliable ways to track whether ChatGPT is recommending your firm are dedicated AEO monitoring tools (Otterly.ai, Profound, Peec.ai) and a weekly manual test where you ask the AI engines the same 10 questions and log whether your firm is cited. Most firms should start with the manual test and graduate to a tool when there's enough activity to track.
The manual test (free, takes 15 minutes a week)
- Make a list of 10 questions your ideal client would ask.
- Once a week, ask the same 10 questions in ChatGPT, Perplexity, Claude, and Google AI Overviews.
- Log whether your firm is cited, whether a competitor is cited, and the URL the AI references.
- Look for patterns, which questions get you cited, which don't.
The tools (paid)
- Otterly.ai, tracks brand mentions across AI search engines on a schedule.
- Profound, enterprise-grade AEO analytics.
- Peec.ai, visibility tracker built specifically for AEO.
- Brandlight, newer, focused on share-of-voice across AI engines.
What to do with the data
- If you're not getting cited, your answers aren't structured cleanly enough, rewrite them.
- If a competitor is getting cited, look at their page and figure out what they did.
- If you ARE getting cited, double down, write more pages on the same topic.
What we do at Quiet Machines
Monitoring is one of the deliverables in the on-site build, we set up the tracking, write the first answer pages, and hand over a weekly citation report so the principal can see exactly where the firm is showing up.
Quiet Machines implements an AI brain inside advisory firms in a 3-day on-site build. AI visibility audit →