What schema markup do I need for AEO

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Accepted Answer

The schema markup that matters most for AEO at an RIA is FAQPage (for direct answers), Article (for blog posts and longer answers), Organization (for your firm identity), and FinancialService (for your professional credentials and locations). Adding all four takes about an hour and meaningfully changes how AI engines parse your site. The four schemas every advisor site should have FAQPage. Wraps every Q&A pair on the page so AI can extract the answer cleanly. The single most impactful schema for AEO. Article. For blog posts and longer-form content. Tells crawlers what's the headline, author, and publish date. Organization. Your firm identity — name, address, logo, social profiles. Establishes you in the knowledge graph. FinancialService. A specific Schema.org type for financial services firms, including services offered, area served, and credentials. Where to put it As JSON-LD inside a ` ` tag in the ` ` of each page. JSON-LD is the format Google and AI engines prefer. How to test it Google's Rich Results Test (free). Schema.org's official validator. Manually inspect that the JSON-LD includes the question text and the answer text. The mistake most firms make They add a generic "WebSite" schema to the homepage and stop. The actual win is FAQPage on every answer-shaped piece of content. That's the schema AI crawlers reach for when they're building citations.